Reliance Jio Case Study
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The case is about how Reliance Jio Infocomm Limited (Jio) rose to become one of the leading telecom networks in India. Jio has captured a large market chunk and achieved numbers that took the competition over a decade to achieve. It is India’s only network which is solely 4G and its USP is the free services that it offers. The company adopted a predatory pricing strategy to enter the Indian telecom market and offered free voice, data, and message services in the name of its “Welcome Offer” from September 5, 2016, to up to December 31, 2016. Later, the offer was extended up to March 31, 2017, as the Happy New Year Offer. Reliance’s move disrupted the competition in the Indian telecom sector and major competitors like Airtel, Idea, and…show more content…
• Examine the efficacy of predatory pricing in enhancing brand image and sales. • Study the impact of Reliance Jio on its competitors. • Discuss and debate the future challenges of Reliance Jio.INTRODUCTIONReliance Jio Infocomm Limited (Jio), the telecommunication arm of Reliance Industries Limited (RIL), crossed 100 million in subscribers in less than six months of its launch in September 2016. Reportedly, Jio was the only telecom operator in India with fully data-centric services, entirely based on voice over long-term evolution (VoLTE) technology, which allowed voice to be transferred over an internet protocol (IP) network at much faster speeds than on traditional networks using 2G and 3G technologies. According to Reliance Jio Chairman Mukesh Ambani (Ambani), for 170 days, Jio had added an average of nearly 7 customers on its network every single second of every single day – an unprecedented level of acceptance for any technology company anywhere in the world. The Jio network had generated a world record by crossing 16 million in total subscribers during the first month of its operations. The network crossed the 50-million subscriber mark in just 83 days of its launch, adding an average of 600,000 subscribers a day.BACKGROUND NOTEThe Reliance Group was founded by Dhirajlal Hirachand Ambani popularly known as Dhirubhai.
• Examine the efficacy of predatory pricing in enhancing brand image and sales. • Study the impact of Reliance Jio on its competitors. • Discuss and debate the future challenges of Reliance Jio.INTRODUCTIONReliance Jio Infocomm Limited (Jio), the telecommunication arm of Reliance Industries Limited (RIL), crossed 100 million in subscribers in less than six months of its launch in September 2016. Reportedly, Jio was the only telecom operator in India with fully data-centric services, entirely based on voice over long-term evolution (VoLTE) technology, which allowed voice to be transferred over an internet protocol (IP) network at much faster speeds than on traditional networks using 2G and 3G technologies. According to Reliance Jio Chairman Mukesh Ambani (Ambani), for 170 days, Jio had added an average of nearly 7 customers on its network every single second of every single day – an unprecedented level of acceptance for any technology company anywhere in the world. The Jio network had generated a world record by crossing 16 million in total subscribers during the first month of its operations. The network crossed the 50-million subscriber mark in just 83 days of its launch, adding an average of 600,000 subscribers a day.BACKGROUND NOTEThe Reliance Group was founded by Dhirajlal Hirachand Ambani popularly known as Dhirubhai.
Reliance Jio Case Study. Reliance Jio needs no introduction. It is one of India's largest mobile network provider, amongst a host of other services. As a company, Jio regularly comes up with innovative products, which go through an extensive cycle of pitching. The Jio Prime membership offered 1 GB high-speed 4G data and free calls for Rs. 10 a day for a year. Initialize solaris 11 software update library. The membership fee for Jio Prime was Rs. The unlimited free voice, free data offered in the ‘Happy New Year’ scheme would be available to Jio Prime members till March 31, 2018, at an introductory price of Rs. 303 per month.
- суббота 11 апреля
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